5 digital marketing trends you should know for years
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The things we thought we knew about the digital landscape proved to be the tip of the iceberg.
The past couple of years have seen a significant increase in the amount of money devoted to digital marketing and communications, creating challenges for discerning retailers who are unable to keep pace with changing times. The pace at which new digital marketing, social media marketing and SEO strategies are growing faster than ever.
People who have worked in advertising and communication for 20 years or more need to test their skills and knowledge. Don’t let the habits you’ve learned over the past 10 years falter as you strive to be heard in the online community of around 4 billion users.
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Remember MySpace? Friend? These were just a few examples of the “outgoing” social media platforms in 2010. Facebook and Twitter were on the rise, and YouTube was making video game stars. Google AdWords has been used by others, but the world of PPC advertising was still going strong.
In 2010, we advised our clients to create Facebook pages and Twitter accounts if they felt comfortable doing so. Some companies with individual and artistic codes were not comfortable “putting themselves out there” in a large international picture book or communicating with 140 characters or less.
Regular posting was considered a social media function. It was Facebook several times a week and Twitter was three to five times a week. What a difference it makes for ten years.
When 2020 took an unexpected turn, I decided it was an opportunity to discover what’s now available in digital advertising by enrolling in an MBA program at the Business School. Here are some of the things I learned about how digital technology affected marketing in the 1920s.
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Recent trends in marketing
Roles and task groups in the digital world
1. The role has been changed so that there are additional requirements for marketing departments to share some of their work with social media teams and vice versa. While working in a business environment, a clear distinction was made between marketing, public relations and design. Separate these important parts today and it is difficult to achieve anything.
2. Digital Marketing and Design thinking Create opportunities for companies to hold strategic meetings and carefully prepare plans to introduce new products. By now, it should be common practice to have reps from every door in the room. Send your message in several colors to keep track of all the great ideas your diverse team will receive.
3. It is necessary for the village to provide the product. First of all, in most marketing departments there are designers, copyists, advertisers, and researchers. The digital marketing team needs long-form content writers and copywriters. You need a SEO person, web designers (who understand SEO), analysts to extract data from social media and forums, researchers, PR people to manage messages and product, content planners, real-time community screeners including designers and Producers cannot edit video and audio.
Consistent planning and rapid growth
4. Define a plan and stick to it so you have a chance to see how it works. All too often, I see digital advertisers change tactics and direction because a client or manager is expressing a concern or has a new perspective. Without a plan and some data about progress to review, digital marketing is like playing a whack-a-mole game.
5. Growth is great if it continues. There is a new business that starts quickly and makes good profits in the first five years. This is especially true in the market where verbal communication happens in seconds. However, if you do not have a long-term marketing plan, you will not continue to perform well. Since you can grow faster, there are dozens of other products behind you in researching and planning their attacks.
There is a lot to know about digital marketing and not a lot of study time. It’s an exciting time in marketing and communication, but continuing to learn is the key to success.
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