It is not surprising to say that the world has changed as a result of the Covid-19 pandemic, which has boosted the use of social networks and LinkedIn is no exception, reaching a record global revenue of $10,000 million ($1 million) by adding 810 million users worldwide, with Mexico placing Among the top 10 most important markets for the company.
“We have 810 million members worldwide, 124 million in Latin America and 17 million of them in Mexico, which is the fastest growing country in Latin America, which also means that it is currently one of our top 10 markets globally when it comes to membership Outstanding,” Josh Graff explained, General Director LinkedIn in Latin America, Europe, the Middle East and Africa, in an interview with Forbes Mexico.
The growth of this social network has been phenomenal, as every day it adds nearly 200,000 members and every day 11 million new connections are made on the platform.
“Mexico is the fastest growing market for us in the region. It was the perfect time to invest and open our office. We had initially planned to do this two years ago, but unfortunately, a pandemic appeared on the way. However, our intention is to continue investing in this market over the months and years to come,” Graf added.
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After opening its first office in Mexico, LinkedIn plans two goals in the country: to drive digital transformation and help Mexican companies identify, attract, hire, and train top talent.
“Our goal is for LinkedIn to be a platform where every professional in Mexico has an incredible sense of belonging, where they can come, connect, find work and stay informed, to be the best they can be in their work and careers. One of the things that particularly excited me,” Graf said. In the country for the next few years is the investments we are making in our editorial team here.”
New employment demands after the epidemic
The pandemic has added new demands to workers, who value flexibility and hybrid work even more, with six out of 10 professionals in Mexico considering changing jobs in 2022 with the goal of finding companies that meet those requirements.
“Today, flexibility and independence are two of the key components that are important to professionals around the world. That was very different than it was two, three, four years ago. People’s priorities have changed dramatically during the pandemic and we’ve seen this behavior from LinkedIn.”
In this sense, the General Director From LinkedIn in Latin America he noted that since the pandemic, some companies are offering mixed or fully remote job openings, where one of the first questions from applicants at least in the company is whether they have a flexible work policy.
“Many companies will have to find a way to embrace hybrid working, recognizing and adapting workforce needs that have fundamentally changed their view of what it means to work on a daily basis. When people interview with LinkedIn, one of the first questions they ask us now is about business policy. Our flexi. That was never the case. Now it’s the number one question people ask when they come in for an interview.”
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These are the most in-demand jobs in recent months
Regarding the new requirements of the labor market, the director emphasized that digital skills are the most in demand, followed by soft skillssuch as emotional intelligence and leadership because it has been difficult for managers to lead during the pandemic, as many employees have struggled with anxiety and faced challenges balancing work and family life.
“Over the past 24 months, our job openings focused on project management, artificial intelligence, production and digital manufacturing have grown. I remember a quote from Satya Nadella, CEO of Microsoft, who said, “We have seen more digital acceleration in the past six months than in the past three years.” Digital transformation is here to stay.
This is a list of Booming jobs in 2022, developed by LinkedIn News:
- Business development representative
- User Experience Researcher
- data engineer
- Customer Service Analyst
- Backend developer
- data scientist
- Clinical Research Assistant
- Site Specialist
- Software Test Engineer
- front end developer
- Incident Manager
- Operations representative
- commercial specialist
- User Experience Designer
- Production Manager
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