By Luis Javier Alvarez Alveran
Entrepreneurship is an experience that forms an entrepreneur throughout his life, talking about how to do business in the tourism industry will not cease to be interesting due to the high creativity of entrepreneurs in the environment, but it is about going there and finding what, through the journey experience makes us grow and grow as people ; There is actually a similarity in the process of a businessman’s life and our way of travelling. The learning in which the entrepreneurial process takes place has an origin, no doubt, in our life experiences and opportunities, and is something we also gain when we travel.
The tourism and hospitality industry is constantly faced with challenges and opportunities, including threats from uncontrollable changing conditions, such as; Climate, insecurity, social characteristics of different societies, legislative changes and the economy are another series of challenges that the tourism entrepreneur has to face, but it is also a noble and generous industry that returns the assumed risks from the revenue.
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The tourism industry, which has been one of the sectors hardest hit during the pandemic, expects the recovery in 2022 to reach 90% of the levels it was two years ago; even greater to the part of Retail which is estimated to recover just over 40% in 2021, even with a rise E-Commerce. It is estimated that leisure tourism destinations will grow faster than destinations in the city.
The World Tourism Organization states that the ecotourism sector will be one of the trends in the industry and the reason has to do with the experience of people during the pandemic. With the uncertainty of contagion, a return to a less hurried life and an appreciation of the region, the door is open to new destinations, including rural areas, which travelers previously had less thought.
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Tourism in Mexico is undoubtedly one of the most important sectors for its economy. The quality of its destinations, the beauty of its natural and cultural heritage, and Mexico’s innate spirit of service make it one of the world’s greatest leaders, but the entrepreneur must do more than develop a short-term strategy to take advantage of the new reality that has emerged after Covid-19. Expanding the vision to address not only business trends but also social realities will be one of the major challenges. According to INEGI data, for example; The birth rate fell by 22% in 2020 alone (much higher than the 17.30% that fell in 2019) due to the uncertainty in the future, many of the consequences of that will be.
People have been forced to break their fast pace and rediscover their humanity and vulnerability in the past two years. Besides the necessary technological renewal that the industry will require in the coming years, the entrepreneur must understand that man will search in the depths of himself for those experiences that led him to find himself and the planet in which he lives. It is up to the entrepreneur to understand the trends to take advantage of the opportunities offered by this new vision of life. Tourism and the need to travel will continue, but with a market that is not only changing in itself, but also changing its interests and priorities. This will create new challenges for the entrepreneur, which, fueled by their creativity, will lead to the emergence of countless business opportunities that will keep the industry alive and dynamic.
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Luis Javier Alvarez Alveran, MA. Director of Le Cordon Bleu Anahuac *
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The opinions expressed are the sole responsibility of their authors and are completely independent of the position and editorial line of Forbes Mexico.